Research Articles
The Science of a Great Book Review: What Makes Criticism Persuasive?
Discover the scientific principles behind persuasive book reviews and how they influence reading choices through psychological frameworks and data analysis.
Beyond the "Yuk": How Science Is Harnessing Disgust to Revolutionize Medicine, Food, and Sustainability
Explore how scientists are overcoming the 'yuk factor' to develop innovative solutions in medicine, sustainable agriculture, and alternative food sources.
Beyond "Blah Blah": The Secret Science of the Preface – Your Brain's Welcome Mat
Discover the psychological science behind book prefaces and how they shape reader comprehension and engagement.
Beyond "Hello": The Secret Science of the Humble Preface
Exploring the psychological and scientific importance of book prefaces in shaping reader perception and understanding.